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What is a transmedia strategy?

 We start from the basis that if you are here, reading this, it is because you want to know the difference that exists between these two concepts that are so closely linked.

Before we get into that, it should be remembered that storytelling is the art of telling stories. A narrative technique based on turning an idea into a story so that it, in turn, can inform or even sell. With the passage of time, the arrival of new technologies, communication 2.0 and the awakening of the active user, the need to reach the target audience has arisen. Thus, the 2021/2022 consumer is called a prosumer. In other words, a consumer who needs / wants to be active and a participant in that story that has been created.

This is where our two concepts emerge:

 Transmedia . It consists of expanding the story to different formats, having these, a life of its own and a separate meaning. That is, it is not vital to experience all the stories to understand the concept.


Crossmedia. It consists of expanding the story to other formats as happens in Transmedia, only that these formats do not have a life of their own or a meaning by themselves. In other words, it is necessary to be a participant in the whole set in order to understand the concept. A transmedia story is one that focuses its narrative in the context of the story but does not depend on the main plot. Its main advantage over Transmedia is that it creates the need for the user to experience the rest of the stories separately.

As you can see, in the end it has to do with the new way of telling stories. With that passive receivers and spectators no longer exist. There was no longer a single way of telling stories to go on to work on a strategy that makes the user live an experience where they have their role to be able to integrate into it.